Our company called “Lucky Home” which is focus on developing the professional technologies and craftwork on production engineering with amount of machines and a lot of professional carpenters. The factory of our company is located in suburb of SHENZHEN now.
Our company’s philosophy is:
Our company’s philosophy is:
Vision
Developing advanced technologies on furniture manufacturing in order to win the highest reputation in manufacturing market.
Mission
To produce high quality and designable furnitures which use different kinds of environmentally friendly materials and with affordable prices and delivering first-rate service to customers.
Our company is just a small scale company which mainly contains two departments, manufacturer’s department and administrate department. Manufacturer’s department include the warehouse and generator room and administrate department consist of Human Resource group and marketing group.
As the time goes on, peoples’ living standards has been significantly improved by various ways. The demands of the customer on furniture market have also changed a lot. Customers’ needs comes from demand of live to demand of enjoy and then will become to demand of luxury in the future. According to our research and analysis, most of the customers which can afford our products’ section are prefer to seek for the enjoyment of the design and craftwork. So we define our position on the market mainly in order to perfect the products’ service to meet these customers’ enjoyment with three detail processes. The first thing is clarify customers’ needs. It is the most essential condition to enhance the products’ quality. Then, the environmentally friendly materials should be used in the whole process. Eco-design of different products is the hot topic in today’s society. The last one is the quality assurance should be sat up to supervise every step of the process.
As the time goes on, peoples’ living standards has been significantly improved by various ways. The demands of the customer on furniture market have also changed a lot. Customers’ needs comes from demand of live to demand of enjoy and then will become to demand of luxury in the future. According to our research and analysis, most of the customers which can afford our products’ section are prefer to seek for the enjoyment of the design and craftwork. So we define our position on the market mainly in order to perfect the products’ service to meet these customers’ enjoyment with three detail processes. The first thing is clarify customers’ needs. It is the most essential condition to enhance the products’ quality. Then, the environmentally friendly materials should be used in the whole process. Eco-design of different products is the hot topic in today’s society. The last one is the quality assurance should be sat up to supervise every step of the process.
How can we get profit in the market? That’s the most important part of an company. In our company, the main path to win profit is get order forms from the Internet, one of our biggest collaboration partner is Tree which will be introduced later. On the other perspective, we can also get orders offline, such as get order forms directly from the sales fields or some exhibitions, such as Kinhom, Aydhome and jinhan fair home&gifts.
Our primary collaboration company called “TREE” which is a 100% fresh design company on furniture. This company has a strong team with team members from different backgrounds but they all love the design industry and full of passion on their career. Their company’s vision is make their own brand and to be the best original furniture design company in the future and mission is design for creating a better and different lifestyle. Now they provide design scheme for furniture companies, such as solid wood furniture, panel furniture, comprehensive furniture creative furniture, etc. They also provide other services like the integral collocation with 3D pictures and freehand sketching. They want to design the most aesthetic and creative furniture to win the appreciation of people born in 70s’ 80s’ and 90s’.
Why we can establish the long-term collaboration with the company “TREE”? Firstly, both of the two companies are new small-scale company without enough experiences and funds to establish different department to control all the processes of the product so, we should focus on our strengths and work out an win-win strategy to get profit for the two companies. Besides, the two companies hold several common ground:
1. Interested in creative and designable furniture which can meet a great majority’s need.
2. Focus on quality and reputation in order to perfect the products’ service on design and manufacturer.
3. Pursuit of excellence and advancement
Function of the website
The third party is
a website, called furniture and design. It is actually a on-line shopping
website, so the basic service of on-line shopping is supported. The main function
of this website is selling furniture. There are three parties that participate
in the whole process of on-line shopping: customers, design company and
manufacture company.
Website has many information, which mainly includes: introduce of design and manufacture company, information of furniture, Q&A board, discussion board, voting board, membership and payment method. Introduction of design and manufacture company is to describe some basic information of these two companies. The formation of furniture includes the details on sizes, materials, pictures, etc. Q&A board is that services answer questions to solve customers’ problems. Discussion board is to comment products after consuming. And voting board is to vote the most popular furniture as reference.
The process of shopping is: customers chose a furniture, then make some modifications, and then determine the pictures, the order is generated, after consumers pay on line, manufacture company will transport their products to customers and customers can discuss the products on discussion board, then a business is completed. The pictures of furniture are supplied by design company which designers could draw variable styles to meet the requirements of society, and manufacture company will furnish different materials and sizes for customers to choose and change. With more creative and attractive for the customers, the website use 3D technology for consumers to see details clearly from any angles of furniture with rotating the pictures by mouse, this should be easy for everyone. In addition, if the customers want to have some innovation or want their own furniture, they can make some change based on the original pictures and also the materials as different materials could give different feelings and visions. If still cannot determine, customers could connect customer services to answer the questions and service representatives will sole the problems as soon as possible. The service representatives are well trained so that they are familiar with the problems.
The website also
implements membership system, and there are many advantages for the membership:
firstly, only members of our website can leave the messages on discussion
board, and talk with other members through the website or even make friends,
then members can accumulate credits after buying to instead money in the next
business, and there are many discounts for the members especially in their
holidays, also, we could send e-mail and letters of the last information and
discount about products.
The next point
that people must pay attention is the payment method and transportation. As the
payment method, people must be care about the security of their possession, so website
use the e-bank method, directly connects to the bank’s official website to
ensure the security and reality. Customers
would be less anxious through the official website. The transportation is
reliable as well, manufacture company have specially express company to deliver
products to ensure furniture’s integrity. We ensure there must have workers to
help the customers to assembly furniture at their homes. After shopping, people
can comment products in the discussion board and vote the best sellers for
reference to customers. If having any question about the products, customers
could contact service representatives to solve the problems.
Benefits of this virtual cooperation.
There are three parties in this cooperation --- customers, design company and
manufacture company. This is a win-win situation, so the benefits are explicit.
Currently, on-line
shopping has become a popular way to buy products. Customers can save money and
time to avoid going to the shopping malls to choose expensive and unsatisfied
products, because they have more choices and could buy cheaper products on the
Internet as the quality is the same. The cost of furniture is high, so this
action could attract more customers. 3D technology is another attraction.
People just use the mouse to rotate to see the details. Customers also can make
some modifications on the pictures to create their own furniture. The
improvement of creation and innovation is important for people. And it’s more
convenient for customers for paying by transferring money through the bank,
which is more safety.
The main goal of
design company and manufacture company is to build up their own brand and
company. So the fame in the market is important. To expend their brands,
on-line shopping is an fast-effective way to achieve this target.
The design company
is in HK, and has no foundation to have their own manufacture company, so this
cooperation safe its cost. Then, the voting board is important for design
company, because they can acquire the most popular furniture for the customers,
which means leading the fashionable trend in this field.
Manufacture
company could also save the cost that directly doing businesses with customers
and do not need open stores to advertise their brand, know more social
requirements on materials and sizes, and at the same time improve the
technology and working efficiency to make more profit.
WHAT WE CARE?
As a traditional customer, we don’t care about the customers are satisfied with the furnitures we make. We don’t mind it is a personal one just deliberately designed for someone or a large amount of copies, we just want the order. It is our target to accomplish all the order form on time simultaneously ensuring the quality. But whether it is fashion or not, when we finish the furniture, it is still popular or not in the market?
We can’t deny that we somehow have so many connections with the design industries cause We ourselves have the design department ourselves. At the same time. the design corporation is a key factor from the simple crude wood to the deliberate furniture in customers house. However, there is a information asymmetry occurred in the manufactory. Traditional hand-operation, semi-
automatization manufactory will still host the dominated position. Maybe the automatization can take place, but what we purpose for still remained unchanged. The insensitivity to competitive markets made us like dumbs and deaf. The Design Corporation faces the customers directly without obstacles. They know about the customers willing and divide them into many specific classes. Also they know the what the customers think in mind. Because their design depends on whether it can be sold or not. We also want to take part in the server for the customers to indirectly get them involved in the making of the furniture, which from the very beginning we can stand from exactly the point of customers.
WIN-WIN DOESN”T COME EASY.
The furniture online is a website have many advantages and advantages as follows.
It is a platform or called third party which the Customers, Manufacturer, and the designer will talk directly. We can face the customer directly which is impossible before. Listen to what they want and with the professional designers advice, we will improve a lot about the manufactory.
We don’t need the actual place to display the furniture and save a large amount of money transporting from the manufactory to the shop. We can get the order online and directly send them to the customers
.
Every French soldier carries a marshall in his knapsack. A strategy for the Premium through the platform is always our destination. We don’t want just the order, actually our role is always the world factory, so do the Chinese enterprise in the last three decades. This website can provide us the chance to play the role of a sales and manufactory. We can sale the furniture directly to the customers. Moreover, we can make our own brand established in the way that the manufactory will become a group that will do a lot of other things.
From the point of the designing corporation, we believe that they also have the problem that they don’t know exactly what the customers think and want. This is a good platform for them to communication with each other. And the personal and individual characters will perform their our charming. The designing part is also a great innovation for it will not only simulate the customers to make their own project and gives a lot of surprise and talented people for the design corporations. It will definitely have a profound influence to the design corporation for its liberalization and marketization.
INNOVATION &DISCOVERY
To make the cheap expensive. There is no doubt that people get quite different in the fortune they process. When we sell the kid furniture, we must use some quite green materials in case of the bad effectiveness for the infants. The cost will improve 10% to 15%, but
the parents will prefer the expensive healthy furniture. What if we make the unique name and the crystal picture decorated on the furniture of the kids. Every parents wants to give a welcomed best world to the kids. That’s what make the personal and they will pay.
the parents will prefer the expensive healthy furniture. What if we make the unique name and the crystal picture decorated on the furniture of the kids. Every parents wants to give a welcomed best world to the kids. That’s what make the personal and they will pay.
To make the expensive cheap. The fiercely competition really compress the benefit of both the design corporation and the manufactory industry. The already make-up furnitures are so common that the price really matters. To this part of product, we can just low down the price so that we become more competitive to the other online furnitures. Maybe at first, we don’t earn enough money for holding the business but we can take the income as a fee for advertisement. Another factor is the web has been done so many times that not as beneficial as before.
WHY NOT VERTICAL INTERGRATION?
When we are doing the project, the Professor Yu asked about the why we don’t do the vertical integration such as the design department in some big Corporation?
We assume that we are a small furniture Corporation that starts from the very beginning and what’s our everyday job is to finish the order. It’s quite far from establish a design department that may be quite proper for a group enterprise.
We want to initialize the effect that really occurred in the reality. Because according to the member of the other group, we heard about the implementation of this kind of corporation has been made. Actually what we worry about is who owns the brand after we make this platform. We cooperate just because we really want to get what we want. However, that doesn’t mean that we don’t want to take over the position of the other. If the brand owner’s problem hasn’t been solved, the situation will become quite serious when the platform is quite great.
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